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About TummyToys

TummyToys is an Australian owned family business that opened in 2008. We have been Australia's largest online supplier of belly rings for over 8 years. We have a long history of testimonials and a facebook following of nearly 70,000 fans as testament to our ongoing commitment of quality navel jewellery and exceptional customer service.

Based in Tweed Heads on the sunny Gold Coast, Tummy Toys brings you both practical and unique belly button rings. Our patented TummyToys® clasps which are recognised as "real body jewellery for real women" have become very popular amongst the Australian market due to their high quality materials and designs. In addition, our carefully selected range of costume belly piercings has also continued to grow. You'll find navel rings made from quality materials including solid gold, solid silver, 316L surgical steel, and medical grade materials (eg PTFE). You'll also find gold plated belly rings, the popular colourline belly bars and titanium plated navel rings.

Saltwater Silver Exclusive Coastal Belly Ring CollectionWe pride ourselves as being leaders in the navel jewellery fashion industry. Our mission is not to copy what's already been done but to instead pave new ways.

With our newest release of exclusive Saltwater Silver belly rings you can loose yourself in a unique collection of body jewellery never before seen or done by any of our competitors. "Saltwater Silver" is designer jewellery handmade in Australia featuring semi-precious gems like Freshwater Pearls, Agate, Amazonite, Amethyst, Onyx and exotic gemstones. Click here to view the collection.

We didn't stop there... we also gave the freedom back to you to know what you want with our online Design your own Belly Ring Tool which assists you to create your own basic styles with mix matched colours and the freedom to create something that is purely all yours. 3 easy steps to get the belly ring you want! Click here to access the easy to use tool.

Tummy Toys celebrates the art, the history and the personal statement behind navel piercings. A tradition that goes back centuries and represents status in various ancient cultures. Our goal is to bring you value, quality, NEW designs, fashion ideas, fast delivery and REAL customer service. Meet the TummyToys team here.

I have had my belly piercing for over 20 years and continue to enjoy wearing a selection of different navel rings - even after 2 kids!!! Belly rings are a romantic and enjoyable way to express yourself. With my years of wearing piercings myself, I bring to you a collection that is not just pretty in the photo but actually comfortable and appropriate to wear. I hope you love our collection as much as I do.
Helene Holtsbaum, Director



If you enjoy our site subscribe to receive VIP discounts on our navel jewellery and you'll also receive the latest news in tummy fashion. Oh, and don't forget to follow us on Facebook where we frequently run facebook competitions.


Rose gold belly ring with sapphire diamondsDiscover the buzz about the TummyToys® branded belly button rings. Quality, innovative snap lock belly button clasps that were designed and patented by Melissa Tyler, a gemologist from the US. Tummy Toys® is your essential quality navel fashion that thousands of girls are going crazy about worldwide, simply because they are high quality, comfortable, sexy, easy to wear, nickel free and made using the REAL stuff including precious metals, diamonds and pearls!

Follow the buzz in our testimonials section , or visit our facebook page to see why fans are raving about TummyToys®.


Get ready to loose yourself in our large collection (got a hot cuppa?) you'll find belly rings for EVERY occassion and every budget and we gaurantee every navel will feel totally spoilt!


TummyToys® featured in BOUND Magazine

Issue 007. Volume 1 - May 2010 - Bling and Things

Click here to view the editorial about Tummy Toys in BOUND Magazine


Why Shop Here?

Read what our customers are saying and see a TummyToys® belly button ring on model Tianna Ta! Click here


Shopping Security & Payment Options

Click here for payment information including accepted payment methods and online security.



Customer Service Guarantee

We are a reliable Australian belly ring e-store that has been operating since May 2008. We respond within short timeframes to all questions and problems, and ALWAYS look for a solution that leaves the customer (you) happy! Rest assured when you shop with Tummy Toys Australia.


Delivery, Postage Options & Return Policy

Free delivery worldwide for all orders over $10.





How TummyToys Navel Clasps Work