TummyToys is an Australian owned family business that opened in 2008. We have been Australia's largest online supplier of belly rings for over 9 years. We have a long history of testimonials and a facebook following of nearly 70,000 fans as testament to our ongoing commitment of quality navel jewellery and exceptional customer service.
Based in Tweed Heads on the sunny Gold Coast, Tummy Toys brings you both practical and unique belly button rings. Our patented TummyToys® clasps which are recognised as "real body jewellery for real women" have become very popular amongst the Australian market due to their high quality materials and designs. In addition, our carefully selected range of costume belly piercings has also continued to grow, with over 2,000 belly rings now located at The Belly Ring Shop. You'll find navel rings made from quality materials including solid gold, solid silver, 316L surgical steel, and medical grade materials (eg PTFE). You'll also find gold plated belly rings, the popular colourline belly bars and titanium plated navel rings.
Get ready to loose yourself in our large collection (got a hot cuppa?) you'll find belly rings for EVERY occassion and every budget and we gaurantee every navel will feel totally spoilt!
Discover the buzz about the TummyToys® branded belly button rings. Quality, innovative snap lock belly button clasps that were designed and patented by Melissa Tyler, a gemologist from the US. Tummy Toys® is your essential quality navel fashion that thousands of girls are going crazy about worldwide, simply because they are high quality, comfortable, sexy, easy to wear, nickel free and made using the REAL stuff including precious metals, diamonds and pearls!
We pride ourselves as being leaders in the navel jewellery fashion industry. Our mission is not to copy what's already been done but to instead pave new ways.
With our newest release of exclusive Saltwater Silver belly rings you can loose yourself in a unique collection of body jewellery never before seen or done by any of our competitors. "Saltwater Silver" is designer jewellery handmade in Australia featuring semi-precious gems like Freshwater Pearls, Agate, Amazonite, Amethyst, Onyx and exotic gemstones. Click here to view the collection. We also recently introduced the new MyStory belly rings, allowing you to engrave any personalised sentimental message onto your belly piercing jewellery. Full customisation with unique ideas just for YOU.
We are a reliable Australian belly ring e-store that has been operating since May 2008. We respond within short timeframes to all questions and problems, and ALWAYS look for a solution that leaves the customer (you) happy! Rest assured when you shop with Tummy Toys Australia.
I have had my belly piercing for over 20 years and continue to enjoy wearing a selection of different navel rings - even after 2 kids!!! Belly rings are a romantic and enjoyable way to express yourself. With my years of wearing piercings myself, I bring to you a collection that is not just pretty in the photo but actually comfortable and appropriate to wear. I hope you love our collection as much as I do.
Helene Holtsbaum, Director
“A super special thanks for sending me the pink belly bar! It arrived yesterday and it is absolutely stunning! I have no words! That colour of pink and gold is my absolute favourite colour of gold ever! I wish all solid rose gold could be that pink & gorgeous! It is hands down the most stunning belly ring that I have ever seen. However, since I purchased my 1st (but definitely not my last) Tummy Toy, I love them so so much I don't want to and wont ever, wear any other style of belly bar! They are my hands down favorite and hands down the best belly piercings around anywhere! Thank you for your very wise words regarding my daughters piercing, I sincerely appreciated it very much. I gave her the romance bar because she loves it so much & before that I had given her the cupid bar & neither bar has affected her in any way at all which is brilliant! It also says so much for your integrity as a seller as you absolutely only sell high quality belly bars & rings! Thank you Helene! I very much look forward to purchasing from you again really soon! Take care Helene, thank you so much for everything, it has been a true pleasure to have been able to message with you like this. With kindest thanks & best regards, Nadia“
“My TummyToy sterling silver sleeper belly ring was the purchase I ever made online. I was working at McDonalds and I was 15 and I thought your products were so cool and different I decided to make the (then) very extreme decision to actually purchase something from the internet! Haha! That was nearly 8 years ago now and I just took it out earlier today to give it a polish and realised how long it had been. I still love my belly ring dearly and have not taken it out other than for a clean. I just wanted to say that I still think your products are so cool and the quality is outstanding. Thank you for giving me my first and favourite internet purchase ever.“
“I had been having a lot of trouble with infections since I had my belly pierced eight months ago. I thought this may be due to the titanium in the cheaper style rings so purchased this silver one in the hope it would help. I'm pleased to report it has worked, so I will now be looking at getting the silver rings with gem stones.“
“I just recently found your website & I love it!!! I bought a sterling silver belly ring (I have an allergy to nickel & had a hard time finding these type of rings). I received my belly ring today & LOVE it!! It is so pretty & easy to put in!!! I just bought a charm to go with it & I can't wait for it to come in.“
“Just letting you know the present arrived yesterday for my partner’s birthday that I ordered earlier this week. She was extremely impressed and overwhelmed with the surprise. She cannot wait till we see each other in January to thank me for it. Again, thank you for the wonderful service and product that you provided.“
“I love my new products, the stainless steel sleeper belly ring and the saltwater silver Quartz sleeper charm look beautiful together, natural and classy! They are both extremely comfortable to wear and unlike belly bars they do not catch on clothing, especially high waisted items! I would recommend this product to anybody, in particular those whose piercings are prone to irritation or soreness.“
“Good morning Helene, The gift went very well and was quiet a surprise for my friends birthday. It finally arrived considering the issue we had with Australia Post, they weren't always too helpful, I have addressed that issue with them already, just awaiting for a reply from them. The service and support that you provided was extremely appreciated and professional, I thank you very much for that. I have liked the products and service from your company, which is obvious by me placing another order for my wonderful partner for her birthday which she will receive by the weekend, fingers cross. I have also been trying to do this while overseas with work, so the time difference is difficult. Thank you for everything and keep up the awesome work and customer service.“
“I got my navel pierced for my birthday last year and, as I am sure many of you know, these things heal relatively slowly, with fits and starts of irritation. I was using the original piercing jewelry (stainless steel barbell) but, of course, it would get caught on something every now and then and there would be another bout of irritation, Plus, stainless just isn't the same as gold or silver for me. I found Tummy Toys online and found the sleeper belly ring - silver and meant for comfort - and figured that I had to try it. Well, I order it and some other jewelry. I live in the U.S. and I was given a deliver by date of 10/9. The jewelry arrived about September 5th, which was great. But the silver sleeper belly ring is really the star. It is comfortable and doesn't get caught on clothing. The metal does not irritate my piercing. I am so happy! If you have trouble with irritating metal or jewelry that gets caught on clothing, Tummy Toys is a must buy!“